When digital marketing became popular, conventional marketing is getting slower and slower. Conventional or traditional marketing is not yet dead by any means since there are still newspapers, magazines, television and radios available. However, the debate continues as to what marketing strategy really stands out. Many are asking if digital marketing is already surpassing or overpowering the traditional or conventional way of marketing or not.
Conventional marketing comes with various facets and examples that comprise tangible items like print ads on magazines and newspapers as well as business cards. It also includes commercials on radio and TV, posters, brochures, and billboards. Conventional marketing is anything except digital means in order to brand your logo or product. Another way of marketing in a conventional way is through network or referral and with that, you are able to build rapport.
Everyone knows that the digital marketing world is continuously evolving and it will grow continuously since technology is also constantly getting advance. Examples of digital marketing involve things such as social media mentions, websites, banner ads and YouTube videos. Digital marketing is quite the same with conventional marketing only that it makes use of digital devices. But digital marketing comes in a form of inbound marketing with the goal of allowing people to find or search you. People can conduct paid search, organic search, and social network search or read contents which have been published online like articles or blog. The more the view your website and your content, the more the acquainted they will become with you and your product. With this, they eventually develop rapport and trust to you by means of your online presence.
According to small and business owners, before they find it difficult to reach their target customers but through switching to online and digital marketing, they are able to reach even those who are living in the furthest corners of the world. One digital marketer also said that when he started to offer products online, it is now easier for him to advertise or promote his brand, just through having and owning a carefully designed and hosted website however there are also instances that he still use the conventional way. Through this way of marketing, he was able to achieve the exposure and presence that he wants.
What are the benefits of using digital marketing?
The following are some of the benefits of using digital means:
The digital tools make it easier for you to measure or determine how effective your campaign is.
Through digital marketing, there is no need for you to spend lots of money just to create big impact in the online world.
Internet allows you to stay connected with your customers despite where they are.
The feedback given by customers enables you to rapidly refine and improve more your brand and your marketing campaign.
Digital marketing also opens up conversion between your target audience and your business.
No one says that conventional marketing is no longer helpful because it is still is; only that digital marketing has exceeded its capabilities. Digital marketing can be efficiently used for easy way of achieving goals.